{
    "title": "JBC x De Mutti\u2019s brengen podcast naar capsulecollectie",
    "modified_at": "2026-04-22 10:02:31",
    "published_at": "2026-04-22 10:02:00",
    "url": "https://jbc-press.prezly.com/jbc-x-de-muttis-brengen-podcast-naar-capsulecollectie",
    "short_url": "http://prez.ly/1ACd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "'We mutti just niks'",
    "slug": "jbc-x-de-muttis-brengen-podcast-naar-capsulecollectie",
    "body": "<p><strong>Samen met </strong><em><strong>De Mutti&rsquo;s</strong></em><strong>, de Vlaamse podcast en praatgroep van zeven bekende mama&rsquo;s, lanceert het Belgische modelabel JBC een collectie die vertrekt vanuit het echte leven. En dat echte leven is niet altijd gestyled, gepland of rustig. Het is vaak ook haast, lawaai en rommel, maar altijd met veel liefde en daartussen een outfit die gewoon moet werken zonder gedoe. De JBC x De Mutti&rsquo;s-collectie speelt daar bewust op in. Geen moeilijke fashion statements, maar stukken die je zonder nadenken aantrekt: petten, T-shirts en sokken. </strong></p><p>De Mutti&#039;s brengen in hun podcast heerlijke herkenbare chaos van het ouderschap.<em> </em>De zeven mama&rsquo;s - presentatrice Dina Tersago, ondernemer Kim Van Oncen, auteur/ondernemer Anastasya Chernook, radiopresentatrice Jolien Roets, radiopresentatrice Anke Buckinx, presentatrice Sarah Mouhamou en tv-gezicht Stephanie Planckaert - praten met humor en openheid over de chaos, uitdagingen en herkenbare momenten van het moederschap. Diezelfde toon leeft ook in deze samenwerking met JBC: eerlijk, herkenbaar en zonder druk om het &lsquo;perfect&rsquo; te maken.</p><div\n    id='gallery-e8118b28-25e0-4372-a7ad-79c623315d60'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"just-niks-en-dat-is-genoeg\" >Just niks. En dat is genoeg.</h4><p>Wat je mag verwachten: een limited collectie casual items die comfort en eenvoud vooropstellen. Kleding die niet vraagt om een speciale gelegenheid, maar gewoon werkt in het dagelijks leven; voor dagen die alle kanten opgaan, van schoolpoort tot werkdag en alles daartussen.</p><p>De opschriften in de collectie verwijzen naar De Mutti&rsquo;s en hun podcast, met de herkenbare uitspraak &lsquo;we <em>mutti</em> just niks&rsquo; en het logo van de podcast als visuele knipoog naar hun open, ongefilterde kijk op het moederschap.</p><p>De samenwerking komt net op tijd voor Moederdag en voelt als een symbolische reminder dat perfectie niet nodig is. Zoals JBC het zelf zegt: mama&rsquo;s moeten &lsquo;just niks&rsquo;; geen druk en geen verwachtingen. Vanuit dat idee cre&euml;erden JBC en De Mutti&rsquo;s een collectie die vertrekt vanuit het echte leven van mama&rsquo;s. Comfortabel en toegankelijk, gemaakt om gewoon jezelf in te zijn.</p><div\n    id='gallery-32cf6aa0-1818-4b7d-bcde-86cce5764f3b'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><p>De collectie is vanaf 23/04 beschikbaar <a href=\"https://www.jbc.be/nl-be/trends-inspiratie/mutti/lp-mutti.html\" target=\"_blank\" rel=\"noreferrer noopener\">online</a> en in-store.</p><p><a href=\"https://jbc-press.prezly.com/s/2d5bf49c-14c4-4a36-8117-4c7234b30afc?preview\" target=\"_blank\" rel=\"noreferrer noopener\">Meer beeldmateriaal kan je hier terugvinden.</a></p><div class=\"release-content-contact\" id=\"contact-46e089ef-d70a-41e5-8b13-dd65435acc1a\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Rani De Volder</strong>\n        <em class=\"release-content-contact__description\">PR Manager, MMBSY</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:rani@mmbsy.com\"  class=\"release-content-contact__details-list-item-link\" title=\"rani@mmbsy.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>rani@mmbsy.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 479 05 40 29\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 479 05 40 29\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 479 05 40 29</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-baf96644-1529-4c5b-b604-13f3538dfb03\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Amber Geuens</strong>\n        <em class=\"release-content-contact__description\">External Communications Officer, JBC</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:amber.geuens@claesretailgroup.com\"  class=\"release-content-contact__details-list-item-link\" title=\"amber.geuens@claesretailgroup.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>amber.geuens@claesretailgroup.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 491 25 87 83\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 491 25 87 83\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 491 25 87 83</a></li></ul>\n    </div>\n</div>",
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